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In conclusion,
Social media are essential today. If you don’t use them in your communication, you lose opportunities to attract, engage and retain consumers. Worse, you give your competitors, who use them, a considerable advantage.
Social media are everywhere!
This is an obvious but very important reason: everyone uses social media. Worse, we are all connected 24/7 (or almost!).
Social media brings back our fond memories constantly. Through notifications, emails. By hashtags used in TV shows, QR Codes in advertisements.
Part of the success of social media is that we naturally can’t stand boredom. What do you do on public transport, in bed, in front of the TV, or during your coffee break at the office? You take a look on social networks! We will call it time-killing.
Do you have a beautiful website but no one visits it? An audit of your SEO is necessary, but it will not be enough!
To attract visitors to your website, and especially convert it into prospects, then into customers, you must offer high added value content. This content must meet the expectations of your target, satisfy a need, inform, or distract them.
Once your content is written, you will need to promote it. And this is where social media comes in!
Share your content on various social networks, post links, images, or even video. If your content is quality content, virality will do its job and your content will spread on the web.
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