5 tips for a product description that drives the purchase

5 tips for a product description that drives the purchase

To make a description of the product sheet by detailing the characteristics of the product, in particular, is not enough. The customer must be seduced by the product and have a buying spirit. So, how to give that desire? By simply following the tips below …


Customers online
  • This is about knowing your audience. Identifying your target audience allows you to answer questions:
  • Who to contact?
  • What age group are your customers?
  • What the sex?
  • Which socio-professional category do they belong to?

For example, you would use technical language when speaking to a professional. On the other hand, if you are surrounded by a public not at all advised, it is better to use a simple language, easily comprehensible, while explaining the technical words. And that’s not all, because the identification of your consumers also allows you to have an exact idea about their tastes and their expectations in order to put them forward at the time of the writing of your file to thus direct the tone to use.


The customer must be able to find all the information he needs on your product sheet: these are features,  delivery informationproduct layout, but also customer reviews.

Also, it is important to bring the user experience to the forefront in order to reassure the customer of his purchase decision. The same applies to payment termsguarantees, etc.

It is true that the customer is usually interested only in the utility that can bring a product. You should mention when writing your card the usefulness a product brings to its buyer.
However, make sure that your product listing does not contain only the product in question. This is an opportunity to highlight other products. By doing this, you bring more to both the customer and your turnover. It is incumbent upon you to put your creativity into play to retain the customer as long as he or she is faced with your listing.

eCommerce product description more effective


It is clear that consistent and attractive content is not just the enumeration of the features and functionality of a product. It’s also the way you speak to your audience.

It is necessary that you define a style that will have an important role when describing your product profile. It must have a certain authenticity in the style used. Be sure to convey only the essentials of the information and do not limit yourself to unnecessary discussions and remarks.


Just like text, visibility is also important, especially for BOOSTER your SEO. An attractive product listing must have readable content, be well written, and have an excellent layout.

The visitor must have an interest in staying there because visibility is the first thing he sees. Therefore, there is a special emphasis on the visual aspect of the card and the crucial points of the product because very few people read all of your content. It is therefore important to only show the essential.


SEO, media marketing

Content is well written only if it attracts a maximum of visitors. It would be useless to write excellent content if no one reads it. It is here that SEO optimization will have to take place.
A listing that is well indexed by search engines brings in customers. To do this, you must be careful to define your keywords and use them strategicallywhere necessary. To do this, you must:

Avoid duplicate content, that is, copy and paste of competing pages;
Avoid copying exactly the description of the supplier, because very often he offers the same description to several sellers;
Ensure that you create unique, relevant, and detailed content.
Improve your titles because these are the first lines that Google scans.

By the end of this article, we hope these tips will help you the next time you want to write great content for your e-commerce site.

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